Dr. Andrew C S Koh
Marketing
Writing and publishing a book is relatively easy. to do but promoting, marketing, and selling your book is a different ball game altogether. These are the Achilles’ heels of most authors. Selling requires promotion, and marketing skills. Marketing is not just knocking on people’s doors to say buy my books! Marketing is reaching out to the public to find readers who will read your books in your genres.
Story Origin
I strongly recommend Story Origin for book promotion. Story Origin has tools for you to create reader magnets, review copies, universal book links, and direct download links for all your books. These are handy, essential, and valuable marketing tools. Reader magnets are free e-books that you give away when readers sign up for your newsletter. You will need to integrate Story Origin with an e mail marketing platform like Mailerlite, Mail chimp, etc. You will acquire the skill of e-mail marketing by sending out regular newsletters to your subscribers. As more and more new readers sign up for your reader magnets, your subscriber list will grow organically. Story Origin brings together a huge group of like minded authors to cross-promote books through group promotions and newsletter swaps. These promotions and swaps are for sales, giveaways, or reviews. In these promotions, other authors in your same genre will cross-promote your books for mutual benefit. You will get sales, book reviews, and a following of readers who read books in your genre.
Testimony
I joined Story Origin 12 months ago. As of today, I have given away 2856 reader magnets, received 1707 universal book link clicks, and 88 book reviews. I have 380 active subscribers to my newsletter. These statistics are very encouraging indeed. As expected, book sales also increased in tandem with these statistics.
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